On a recent episode of Say Yes to the Dress on TLC, Kleinfeld Fashion Director Randy Fenoli offered “The Cardinal Rules of Wedding Dress Shopping.” As simple as these rules may sound, following them can help any bride find her perfect wedding dress with out all the stress.
1) “Don’t try on a dress that is outside of your budget”A bride will inevitably fall in love with one she cannot afford and will be very disappointed when she can't have it.
2) “Don’t keep secrets from the bridal consultant”If the bride has already seen something somewhere else that she likes, she should let the store consultant know so she can work with her.
3) “Leave the entourage at home”It’s ok to bring a friend or family member but the more people a bride brings, the more opinions she will hear and the more confused she might be.
4) “Once you find a dress, stop shopping”Some brides keep shopping because they are afraid they will miss their “perfect dress.” According to Kleinfeld’s, 90% of the brides who keep shopping actually stick to their original choice.
5) “Don’t get your heart set on a dress you saw in a magazine”The bride should keep an open mind and try on a few dresses. The one she saw in a magazine might not suit her when she tries it on and finally (and maybe most importantly.........)
6) “Always wear underwear when trying on wedding dresses (full coverage PLEASE!)”
Thursday, May 27, 2010
Saturday, May 22, 2010
For the Love of Summer Clearance*!!!*
To make way for Fall 2010 bridal gowns we have dozens of fabulous samples at 50% to 75% off!These gowns include couture, destination, modern, and traditional styles.
Find the gown you love, for the guy you love at a price you can afford!
Gowns start at $100!!!
Shop now for best selection!
Call us to schedule your appointment 479.646.1997
Friday, May 21, 2010
NEW SUMMER HOURS
With prom and bridal season winding down here at Always & Forever we are now entering our slower *SUMMER* months. While most people would think summer would be our busiest season, most summer/early fall brides already have their gowns and are anxiously counting down the days to their big day. *Remember it takes 4 to 5 months to special order in your gown if we do not have it in stock.* Because of the slower season our store hours will change.
Effective as of May 29th, our new hours will be:
Monday-Wednesday 10 until 5:30
Thursday 10 until 7:00
Friday 10 until 5:30
Saturday 10 until 3:30
Currently, we are working on orders for Fall & Winter 2010 and Spring 2011 brides. *REMEMBER* Your bridal gown, date, and location will set the tone for the entire wedding.
Call 479.646.1997 to book your appointment with Always & Forever, where shopping for your gown will be almost as memorable as your special day itself!
Effective as of May 29th, our new hours will be:
Monday-Wednesday 10 until 5:30
Thursday 10 until 7:00
Friday 10 until 5:30
Saturday 10 until 3:30
Currently, we are working on orders for Fall & Winter 2010 and Spring 2011 brides. *REMEMBER* Your bridal gown, date, and location will set the tone for the entire wedding.
Call 479.646.1997 to book your appointment with Always & Forever, where shopping for your gown will be almost as memorable as your special day itself!
Monday, May 10, 2010
*EXCLUSIVE FIRST LOOK!*
Maggie Sottero unveils a new Fall 2010 collectionof gorgeous gowns that are both Romantic and Luxurious .
Enjoy this exclusive first look at some of the hottest new styles coming soon to
Always & Forever!
Isadora—This gown is the epitome of beauty. The three dimensional petal accents dance on the full skirt and add romance to the tulle embellished lace.

Scarlet—A stunning gown created from our luxurious Valentina Satin. The natural waist is dramatically jeweled and features a bow accent.

Carmella—Gossamer chiffon cascades beautifully in this soft gown featuring handmade flowers kissed with delicate crystal embellishments.
Please visit http://mv.treehousei.com/Public/Redir.aspx?url=http%3a%2f%2fwww.maggiesottero.com&authId=6BE971CA-3EE1-EC42-B66F-B2A72E831AD9&launchId=48392&companyId=40 often as the entire Fall 2010 collection will be available online soon!
Monday, May 3, 2010
HELPFUL FAQS
What items do you carry? We sell bridal gowns, prom and evening dresses, mother's dresses, flower girl dresses, petticoats, veils, headpieces, and cute bridal accessories. :) You should come see!
What dress designers do you carry? In bridal we have Mori Lee, Maggie Sottero, Sottero & Midgley, Casablanca, Jasmine, Essense of Australia, Ella, and Rosa Clara. EwWw La La!! Prom: Mori Lee, Flirt, Faviana, LaFemme, Sherri Hill, Alisha Hill, Jovani, and more!
Where do you get your dresses from, and do you buy them back from customers? We get ALL of our dresses from the designer's warehouse. Everything in the store is *BRAND NEW*!!!* Never pre-owned or pre-worn.
What is your average priced gown? Our average priced gown is $800.
What sizes do you carry? We currently stock sizes 0 – 24W, but can order in other sizes.
Do I need to make an appointment? We ask you make an appointment when you are shopping for your bridal gown and bridesmaid's dresses. This allows us to ensure you with a dressing room, service and attention you need to make shopping pleasant and enjoyable. The door is always open for you to stop in and browse. No appointments are necessary for prom, accessories and flower girl shopping.
What are your hours? Always & Forever is open Monday – Wednesday 10-5:30, Thursday 10-7:00, and Friday - Saturday 10-5:30. Please call ahead (479.646.1997)to schedule your appointment for bridal gown shopping. NOTE: HOURS FOR SUMMER WILL CHANGE SLIGHTLY.
Where are you located? Our address is 2900 Old Greenwood Road, Arkansas 72903. We are located in the Point Viguet shopping center between between Country Club Road and S Boston Street.
How much are your bridesmaid dresses? Our bridesmaid dresses range in price from $99 to $250. If you have 6 or more bridesmaids or have purchased a regular priced bridal gown from us, you will receive 10% off each bridesmaid dress!!!
How long does it take to special order in a gown? Typically it takes 4 to 5 months to order in a bridal gown, unless the designer has it in stock..(which is extrememly unlikely). Bridesmaids and Mothers typically take 10 to 12 weeks.
HOPE THIS HELPS!!!!!!
XOXO
What dress designers do you carry? In bridal we have Mori Lee, Maggie Sottero, Sottero & Midgley, Casablanca, Jasmine, Essense of Australia, Ella, and Rosa Clara. EwWw La La!! Prom: Mori Lee, Flirt, Faviana, LaFemme, Sherri Hill, Alisha Hill, Jovani, and more!
Where do you get your dresses from, and do you buy them back from customers? We get ALL of our dresses from the designer's warehouse. Everything in the store is *BRAND NEW*!!!* Never pre-owned or pre-worn.
What is your average priced gown? Our average priced gown is $800.
What sizes do you carry? We currently stock sizes 0 – 24W, but can order in other sizes.
Do I need to make an appointment? We ask you make an appointment when you are shopping for your bridal gown and bridesmaid's dresses. This allows us to ensure you with a dressing room, service and attention you need to make shopping pleasant and enjoyable. The door is always open for you to stop in and browse. No appointments are necessary for prom, accessories and flower girl shopping.
What are your hours? Always & Forever is open Monday – Wednesday 10-5:30, Thursday 10-7:00, and Friday - Saturday 10-5:30. Please call ahead (479.646.1997)to schedule your appointment for bridal gown shopping. NOTE: HOURS FOR SUMMER WILL CHANGE SLIGHTLY.
Where are you located? Our address is 2900 Old Greenwood Road, Arkansas 72903. We are located in the Point Viguet shopping center between between Country Club Road and S Boston Street.
How much are your bridesmaid dresses? Our bridesmaid dresses range in price from $99 to $250. If you have 6 or more bridesmaids or have purchased a regular priced bridal gown from us, you will receive 10% off each bridesmaid dress!!!
How long does it take to special order in a gown? Typically it takes 4 to 5 months to order in a bridal gown, unless the designer has it in stock..(which is extrememly unlikely). Bridesmaids and Mothers typically take 10 to 12 weeks.
HOPE THIS HELPS!!!!!!
XOXO
Friday, April 23, 2010
Finding Your Gown
Top 10: Advice on finding your BRIDAL GOWN!
#1: Be open minded! Believe it or not...what you think reminds you of your grandmother's dress on the hanger, may in fact be the dress of your dreams!!!
#2: Bring someone that knows your style such as a close friend or relative. I'm sure the groom doesn't want to see you in something that your bestfriend would wear on her wedding day. He wants to see you at YOUR VERY BEST!
#3 DON'T PURCHASE YOUR DRESS ONLINE! You miss out on the whole experience and risk the dress not being ordered in the correct size. And yes, we have witnessed the frantic bride that was waiting for her dress a week prior to the wedding...let's just say it wasn't pretty.
#4 Don't worry what the groom will think. If he loves you, he will love what you pick! He wants to see you feeling incredible in whatever it is you wear, so if you're glowing he will be too!
#5 Have fun! Remember that you have been dreaming of this day since you were five. Don't let this decision or any wedding decision for that matter put a cloud over your head. SMILE!!! YOUR GETTING MARRIED!!!
#6 If you hate the little bow on the dress, ask the consultant if you can order it without it. Chances are you can. Keep in mind (contrary to what the magazines always say) there might be a charge for it. It won't lower the cost of the dress.
#7 Price vs. Love: If you love the dress, GO FOR IT! Don't settle for less on what your wearing for your big day. You can always take some of the budget from the centerpieces and so on. No one will know and we won't tell. :)
#8: Research designers online and make a scrap book of styles that you like. Keep in mind that it may all change when you start trying on at your appointment.
#9: Save the group shopping for the mall. This should be a personal experience that you should only share with one or two. Too many opinions only ends in confusion and frustration.
#10: When you find it, you find it. Don't second guess yourself or keep looking at other stores. This will only cause confusion, and you risk being convinced into picking your second favorite choice. BOO HISS!
XOXO
#1: Be open minded! Believe it or not...what you think reminds you of your grandmother's dress on the hanger, may in fact be the dress of your dreams!!!
#2: Bring someone that knows your style such as a close friend or relative. I'm sure the groom doesn't want to see you in something that your bestfriend would wear on her wedding day. He wants to see you at YOUR VERY BEST!
#3 DON'T PURCHASE YOUR DRESS ONLINE! You miss out on the whole experience and risk the dress not being ordered in the correct size. And yes, we have witnessed the frantic bride that was waiting for her dress a week prior to the wedding...let's just say it wasn't pretty.
#4 Don't worry what the groom will think. If he loves you, he will love what you pick! He wants to see you feeling incredible in whatever it is you wear, so if you're glowing he will be too!
#5 Have fun! Remember that you have been dreaming of this day since you were five. Don't let this decision or any wedding decision for that matter put a cloud over your head. SMILE!!! YOUR GETTING MARRIED!!!
#6 If you hate the little bow on the dress, ask the consultant if you can order it without it. Chances are you can. Keep in mind (contrary to what the magazines always say) there might be a charge for it. It won't lower the cost of the dress.
#7 Price vs. Love: If you love the dress, GO FOR IT! Don't settle for less on what your wearing for your big day. You can always take some of the budget from the centerpieces and so on. No one will know and we won't tell. :)
#8: Research designers online and make a scrap book of styles that you like. Keep in mind that it may all change when you start trying on at your appointment.
#9: Save the group shopping for the mall. This should be a personal experience that you should only share with one or two. Too many opinions only ends in confusion and frustration.
#10: When you find it, you find it. Don't second guess yourself or keep looking at other stores. This will only cause confusion, and you risk being convinced into picking your second favorite choice. BOO HISS!
XOXO
Thursday, April 22, 2010
Vintage Meets Modern




Belaire is accessory line that does a beautiful job mixing textures and materials to create breathtaking head pieces for your special day. Many styles are sophisticated and chic while others with their unexpected feathers and jewels add a vintage inspired look to the modern bride. With a variety of hair accesssory types, you are likely to find the perfect piece to accent your beautiful ensemble. These pieces can be used either as an alternative or an addition to the traditional veil. If you are looking for the perfect vintage-meets-modern look, check out this darling collection at Always & Forever.
Here’s a look at some current headpiece trends:
Birdcage Veils – Birdcage veils have slowly been making a comeback, but this year there has been more demand for them than ever. These short veils usually are worn over all or part of the face and are made of a diamond-shaped netting. Some have one comb in the center that is attached on the top of the head. Others have two combs that attach on either side of the head. They give a beautiful vintage feel, and are perfect paired with a feather or flower
Birdcage Veils – Birdcage veils have slowly been making a comeback, but this year there has been more demand for them than ever. These short veils usually are worn over all or part of the face and are made of a diamond-shaped netting. Some have one comb in the center that is attached on the top of the head. Others have two combs that attach on either side of the head. They give a beautiful vintage feel, and are perfect paired with a feather or flower
Fascinators – Fascinators are generally made with feathers, flowers, rhinestones, crystals and/or beads and are attached to a comb, headband or clip. Sometimes worn with a veil, they can also be worn alone. They come in a wide variety of sizes and can be very delicate or really make a statement. Personally, I want to wear these pieces every day that ends in a Y! I'm talking FABULOUS!
Headbands - we have seen a trend towards fewer traditional tiaras and more headbands. They are available in a wide range of styles from a simple, single row of rhinestones to a simple band with an off-center focal point to wide headbands with tons of sparkle. They can be worn with or without a veil and with hair up or down. They are great for short hair as well.
No Veil - A veil is no longer an essential part of the bride’s look. Many brides are choosing to just wear a tiara, headband or fascinator without the veil. The choice is up to personal preference. Many brides wear their veil just for the ceremony, and remove it for the reception just for the sake of comfort.
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