The "Cardinal Rules" of wedding dress shopping

On a recent episode of Say Yes to the Dress on TLC, Kleinfeld Fashion Director Randy Fenoli offered “The Cardinal Rules of Wedding Dress Shopping.” As simple as these rules may sound, following them can help any bride find her perfect wedding dress with out all the stress.

1) “Don’t try on a dress that is outside of your budget”A bride will inevitably fall in love with one she cannot afford and will be very disappointed when she can't have it.

2) “Don’t keep secrets from the bridal consultant”If the bride has already seen something somewhere else that she likes, she should let the store consultant know so she can work with her.

3) “Leave the entourage at home”It’s ok to bring a friend or family member but the more people a bride brings, the more opinions she will hear and the more confused she might be.

4) “Once you find a dress, stop shopping”Some brides keep shopping because they are afraid they will miss their “perfect dress.” According to Kleinfeld’s, 90% of the brides who keep shopping actually stick to their original choice.

5) “Don’t get your heart set on a dress you saw in a magazine”The bride should keep an open mind and try on a few dresses. The one she saw in a magazine might not suit her when she tries it on and finally (and maybe most importantly.........)

6) “Always wear underwear when trying on wedding dresses (full coverage PLEASE!)”

For the Love of Summer Clearance*!!!*

To make way for Fall 2010 bridal gowns we have dozens of fabulous samples at 50% to 75% off!
These gowns include couture, destination, modern, and traditional styles.

Find the gown you love, for the guy you love at a price you can afford!

Gowns start at $100!!!

Shop now for best selection!

Call us to schedule your appointment 479.646.1997

NEW SUMMER HOURS

With prom and bridal season winding down here at Always & Forever we are now entering our slower *SUMMER* months. While most people would think summer would be our busiest season, most summer/early fall brides already have their gowns and are anxiously counting down the days to their big day. *Remember it takes 4 to 5 months to special order in your gown if we do not have it in stock.* Because of the slower season our store hours will change.

Effective as of May 29th, our new hours will be:
Monday-Wednesday 10 until 5:30
Thursday 10 until 7:00
Friday 10 until 5:30
Saturday 10 until 3:30

Currently, we are working on orders for Fall & Winter 2010 and Spring 2011 brides. *REMEMBER* Your bridal gown, date, and location will set the tone for the entire wedding.

Call 479.646.1997 to book your appointment with Always & Forever, where shopping for your gown will be almost as memorable as your special day itself!

*EXCLUSIVE FIRST LOOK!*

Maggie Sottero unveils a new Fall 2010 collectionof gorgeous gowns that are both Romantic and Luxurious .

Enjoy this exclusive first look at some of the hottest new styles coming soon to

Always & Forever!

Isadora—This gown is the epitome of beauty. The three dimensional petal accents dance on the full skirt and add romance to the tulle embellished lace.

Scarlet—A stunning gown created from our luxurious Valentina Satin. The natural waist is dramatically jeweled and features a bow accent.

Carmella—Gossamer chiffon cascades beautifully in this soft gown featuring handmade flowers kissed with delicate crystal embellishments.
Please visit http://mv.treehousei.com/Public/Redir.aspx?url=http%3a%2f%2fwww.maggiesottero.com&authId=6BE971CA-3EE1-EC42-B66F-B2A72E831AD9&launchId=48392&companyId=40 often as the entire Fall 2010 collection will be available online soon!

HELPFUL FAQS

What items do you carry? We sell bridal gowns, prom and evening dresses, mother's dresses, flower girl dresses, petticoats, veils, headpieces, and cute bridal accessories. :) You should come see!

What dress designers do you carry? In bridal we have Mori Lee, Maggie Sottero, Sottero & Midgley, Casablanca, Jasmine, Essense of Australia, Ella, and Rosa Clara. EwWw La La!! Prom: Mori Lee, Flirt, Faviana, LaFemme, Sherri Hill, Alisha Hill, Jovani, and more!

Where do you get your dresses from, and do you buy them back from customers? We get ALL of our dresses from the designer's warehouse. Everything in the store is *BRAND NEW*!!!* Never pre-owned or pre-worn.

What is your average priced gown? Our average priced gown is $800.

What sizes do you carry? We currently stock sizes 0 – 24W, but can order in other sizes.

Do I need to make an appointment? We ask you make an appointment when you are shopping for your bridal gown and bridesmaid's dresses. This allows us to ensure you with a dressing room, service and attention you need to make shopping pleasant and enjoyable. The door is always open for you to stop in and browse. No appointments are necessary for prom, accessories and flower girl shopping.

What are your hours? Always & Forever is open Monday – Wednesday 10-5:30, Thursday 10-7:00, and Friday - Saturday 10-5:30. Please call ahead (479.646.1997)to schedule your appointment for bridal gown shopping. NOTE: HOURS FOR SUMMER WILL CHANGE SLIGHTLY.

Where are you located? Our address is 2900 Old Greenwood Road, Arkansas 72903. We are located in the Point Viguet shopping center between between Country Club Road and S Boston Street.

How much are your bridesmaid dresses? Our bridesmaid dresses range in price from $99 to $250. If you have 6 or more bridesmaids or have purchased a regular priced bridal gown from us, you will receive 10% off each bridesmaid dress!!!

How long does it take to special order in a gown? Typically it takes 4 to 5 months to order in a bridal gown, unless the designer has it in stock..(which is extrememly unlikely). Bridesmaids and Mothers typically take 10 to 12 weeks.


HOPE THIS HELPS!!!!!!

XOXO